Viveat Susan Pinto

All stories by Viveat Susan Pinto

Soft drinks, power among high water-guzzling industries

Soft drinks, power among high water-guzzling industries

Rediff.com14 Nov 2014

Power sector accounts for 70% of total industrial water use; steel, paper also make it to the list.

Consumer electronic firms get tough with e-tailers

Consumer electronic firms get tough with e-tailers

Rediff.com12 Nov 2014

LG, Samsung, Videocon, Sony and Panasonic have instructed their trade partners that products sold through online marketplaces without their knowledge during flash sales will not get the benefit of after-sale service and warranties.

Coke's Gujarat plant in troubled waters

Coke's Gujarat plant in troubled waters

Rediff.com12 Nov 2014

After rows over water usage at its plants in Kerala and Uttar Pradesh, it is now the turn of its Gujarat factory.

Ad regulator takes a big leap

Ad regulator takes a big leap

Rediff.com7 Nov 2014

No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce better compliance.

40 years and now: Britannia has crowned many as 'biscuit king'

40 years and now: Britannia has crowned many as 'biscuit king'

Rediff.com30 Oct 2014

But their reign has been tumultuous as the company has seen compelling battles for ownership.

40 Years Ago and now: The Liril Girl showed how to target a state of mind

40 Years Ago and now: The Liril Girl showed how to target a state of mind

Rediff.com16 Oct 2014

The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.

Durables firms to petition govt over e-commerce discounts

Durables firms to petition govt over e-commerce discounts

Rediff.com12 Oct 2014

Industry body to write to commerce ministry, seek regulation for e-tailers.

Brands eye big business from cleanliness drive

Brands eye big business from cleanliness drive

Rediff.com10 Oct 2014

The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the lack of use of branded products.

40 years ago and now: Godrej Group wiser after serial divorces

40 years ago and now: Godrej Group wiser after serial divorces

Rediff.com8 Oct 2014

The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.

40 years....and now: How Horlicks grew up with the times

40 years....and now: How Horlicks grew up with the times

Rediff.com2 Oct 2014

Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.

Biyani dreams big in food business

Biyani dreams big in food business

Rediff.com30 Sep 2014

With inauguration of Tumkur food park, he has ambitious plans in the segment.

FMCG market: India picks up but Bharat lags

FMCG market: India picks up but Bharat lags

Rediff.com29 Sep 2014

Household consumption recovered in urban India in May-July but remains weak in rural.

A walk through time: How HUL climbed the success ladder

A walk through time: How HUL climbed the success ladder

Rediff.com24 Sep 2014

To tackle the resultant inflation, the Indira Gandhi government had imposed price controls on manufactured products, including soaps and vanaspati, in 1973.

Burger King all set to arrive in India

Burger King all set to arrive in India

Rediff.com22 Sep 2014

Burger King's entry is expected to heat up the burger chain market in India, dominated by McDonald's.

E-commerce to drive advertising spend this festive season

E-commerce to drive advertising spend this festive season

Rediff.com15 Sep 2014

E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.

Cadbury Glow to make India debut

Cadbury Glow to make India debut

Rediff.com27 Aug 2014

This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.

E-commerce ad spends to beat HUL's in a year

E-commerce ad spends to beat HUL's in a year

Rediff.com4 Aug 2014

Spends by e-commerce players have now touched Rs 1,000 crore.

Most new consumer goods bomb, says Nielsen report

Most new consumer goods bomb, says Nielsen report

Rediff.com26 Jun 2014

The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.

Global brands don't top in India

Global brands don't top in India

Rediff.com24 Jun 2014

Relaunched and indigenous brands fare better in India.

How Colgate keeps its smile on

How Colgate keeps its smile on

Rediff.com28 May 2014

The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.

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